The showroom which called Avenue Road is designed by Yabu Pushelberg which is Toronto, Canada-based. The Avenue Road showroom is built in three level floors and it is covers an area for about 15,000 square-feet interior renovation of the former Consumers Gas Company which is build from 1907 and made its debut on June 1, 2010. This showroom is established as a showcase for seductive, a sophisticated furniture by the designer. Avenue Road is one of the Canadian premier venues, of course in category classic and contemporary furniture design. Based on the client order, the Toronto-based company, the designer is asked to install a wide range of the furniture, the lighting and the textiles from the legendary designer like France’s Christophe Delcourt and British designer Eileen Grey.
In Toronto’s up-and-coming Leslieville neighborhood which is currently benefiting from the numerous major rejuvenation projects is a locate of the design-driven restoration, where the gallery-like setting plays host to Avenue Road’s which carefully selected the furniture designs is culled from all over the world. The vast majority of the building’s historical qualities have been brought back to the original form or strictly maintained in order to preserve the integrity of the space.
To provide a flawless backdrop for the brand’s worldly furniture collection, the Toronto showroom space is simple and symmetrical custom-designed, like it is entering a modern art gallery, Yabu Pushelberg has superbly emphasized the natural light add the vertical nature of the space which is unfolds into a series of the vignettes as one continues to walk through. The visitor who entering the luminous main gallery will find them self among the work of the Konstantin Grcic, Arco and the Atelier Vierkant, in each of them are brilliantly displayed underneath the main skylight. While to provide the ideal setting for showcasing the collection and the ultra-modern space, the combination of lofted ceiling and streaming light are used. And the latter section of the showroom is appears as a walkthrough window which is connecting to the director’s office and the glass-encased boardroom.
The project is speaking the volumes about the continued desire for the quality, inspired design, which is the evidenced by the AVENUE ROAD’s recent growth and the successes because they physically grew out of their old space, despite the challenging of the economic times. It is happen during the restoration itself. The showroom is a goal in itself, and it’s unique in its concept which is being a hybrid between the showroom and a gallery, where the visitor can actually sit on and maybe purchase the art. The certainly other important distinction are the historical qualities and intrinsic beauty of the building itself. However with having this elements are fused with the imagination and creativity from Yabu Pushelberg has spawned what is a very uplifting space.
Visit the Yabu Pushelberg website – here.