Designer approached through Interactive Space project manager to work in the Dentsu office London, one of the most exciting creative agencies in the UK. This interior design minimalist building is an award winning development by Amanda Levete where the team Dentsu has been baptized in the “spaceship”. The objective was to create an office interior design who is sympathetic to the building exterior plump and provide an environment of high-tech minimalist Japanese where they can create magic for their future. In addition to the main studio space agencies there is a need to include space for Attik, a multi-award winning institution associated branding and European head office functions.
Dentsu London is a fast growing business which is similar to a start-up but with a strong foundation and support of existing blue chip clients from around the world. The decision to co-found the Attik in London’s business (relocation from Leeds) means that solutions are required to encourage the integration and cross-fertilization between the two groups. In addition, the European team’s headquarters move from separate offices in Mayfair so this will be the first opportunity for businesses to function out of one location.
From a strategic perspective, the space on the penthouse floor of the main conference room providing an ideal and consequently. The main reception area is located on the 5th floor to simplify the way clients and provide space for Dentsu Europe. Floor 4th is maintained as a creative center of the major studios, while Attik has his own room on the third floor, which includes an exhibition space and the padded meeting room, together with a shared cafeteria and library space. The decision to locate it adjacent to the facility with the team Attik is to encourage social engagement and accelerate business integration.
Designer develop schemes that take inspiration from sources as diverse as Star Trek, Spitfires, Buckminster Fuller and sculptures of Eriko Horiki’s paper and follow the neutral palette with mostly white and gray are interspersed with green splendor used in floor finishes from public buildings section. The building is highly energy efficient and utilize cold air conditioning system with integral beams low energy lighting, so there is a conscious decision to every person who works in an open plan, how agile so there is no office and only the bare minimum of meeting space closed. Floor 4 studio space has a fantastic energy and creative buzz with free-standing pods for collaborative brainstorming.
Photo credit and copyright: courtesy of Essentia Designs
[Via - Contemporist]