Project for Centauro concept store at Shopping Cidade Jardim in São Paulo, Brazil, exploiting several strong elements that the brand already has. The idea started from a design show, somehow, in common with an existing brand and not a complete rupture. The use of red and white colors and minimalist interior design, which are characteristic of the brand, and explore the race track, which is in all stores, is an important element in the new project. Fundamental concept that guided the work was the creation of a sustainable region that can change shape and turned into a structural element of the store or even support the product, violating regularity space.
For coating walls and ceilings, the designer use the rings in a row of white aluminum composite material 1.25 m, arranged diagonally both vertical and horizontal, there are no plans to form a parallel. This plan of support and products that enable an indirect lighting, creating a large box of light. The slope of the panel also gives a better view of products behind the glasses. Red Line is another element that stands out from the project. The designer treat it as an area that spreads through the store and become elements of unusual and impressive. At the intersection of two axes, practically in the heart of the region, appearing on this mezzanine layer, emphasizing the power of the brand and become elements of the company. From this center include the wall in the background of the shop, back to the stairs. The red area surrounding mezzanine, shows the deck top and bottom layers of the deck, being part of the table box and vertical plans which set the boundaries fitting room area.
- Project: Centauro Concept Cloth Store Interiors
- Architect: AUM arquitetos – André Dias Dantas, Bruno Bonesso Vitorino, Renato Dalla Marta, Ana Maria Montag, Maíra Baltrusch
- Location: São Paulo, Brazil
- Client: Grupo SBF
- Constructed Area: 830 sqm
All photo credit and copyright: Bebete Viegas, Renato Dalla Marta
[Via - Archdaily.com]