A store interior design is completed designed by the architect raumspielkunst. This store is constructed in Stuttgart, Germany. The store which covers an area for about 108 square meters is designed in 2011. Around the professional hair-care with a specialized environment which is dedicated to the sustainable coloring, dyeing and styling, the brand development “Beblond” is complements the service. Which is already conquered the United States; this sophisticated service should now be imported to Europe. During the numerous fashion events and the road shows, the architect’s client who’s professionally trained for this creative service have proven their skills, and now intend to increase the popularity of their brand together with the associated products which they use.
The architect took the challenge of designing the first flagship studio. Givanna Ursida and Tom Frietsch, the two founders of Beblond, have asked the architect for a versatile architecture design with an unobtrusive appearance, it is where the architect’s client remains in the focus of the attention. Besides, everybody is enjoying the service of styling and dying should have his or her personal space with the sufficient intimacy. The studio should be of neutral, white or in black appearance. For all the fine shades of blond hair, this guarantees the neutrality and it is serves as an ideal background. The new location of Beblond should radiate the comfort and modern elegance and attract the people of conservative as well as the progressive taste beside these central themes.
The architect team reacted with a concept which is contains a few, essential elements. A “carpet” with integrated furniture which is stretches out around and beneath “hovering” styling stations. A space for mixing all the individual colors and as office unit, this essential, central floating element can be detached and rotated to serve as the sitting furniture for temporary events like shows and workshops besides the additional secondary service structures. This interactive architectonic approach is intended to gain the functional space; it is achieved by using the elements with the double functionality which has the extra advantages of forming an expandable object ready to be arranged in numerous ways. The new studio of Beblond is therefore a highly adaptable service word with the increased efficiency. It is capable to evolve around a demanding client and his personal needs in Stuttgart and future locations.